We started building our app, when we saw that there was a lack of engagement between brands and conumsers. It's mostly one way advertising. We wanted to change that, we wanted more interaction between both parties. It started when we noticed the power of challenges on social media. We saw the high engagement that the icebucket challenge created. We thought, why not build an app for that? We did.
Business ModelSocial Network
- Media, Arts & Entertainment